RESNET is undertaking a marketing campaign to increase the demand for HERS® ratings. A key element is to communicate why builders should have their homes HERS® rated. As part of this effort RESNET has produced a short video targeting builders, “Why Builders Should Have Their Homes Rated”. The video addresses: The growing consumer demand for energy efficient homes What is the HERS® Index? Advantages of a home having a HERS® Rating: Capitalize on growing consumer demand for energy efficient homes Have homes labeled in a consumer-friendly way Promote homes that are independently inspected and labeled in accordance with a national industry standard Opportunity to have home have a higher appraised value Being able to market homes with lower utility costs Have fewer consumer call backs because of comfort issues The production can be a valuable tool for certified RESNET HERS® Raters to market their services. HERS® Raters are encouraged to download the free production and post it on their web site and incorporate into their presentations to builders. To view the video go to “Why Builders Should Have Their Homes Rated.“
